What is a Combined Visibility Score?

A Combined Visibility Score is a metric that measures your brand's total presence across both traditional search engines and AI-powered search platforms. It combines your Google search visibility (rankings, organic traffic, featured snippets) with your AI search visibility (citations in ChatGPT, Perplexity, Google AI Overviews, and other AI platforms) into a single score.

Traditionally, businesses only tracked their Google rankings and organic traffic. But with the rise of AI search, this gives an incomplete picture. A business might rank well on Google but be completely absent from ChatGPT and Perplexity answers — or vice versa. The Combined Visibility Score provides a holistic view of how findable your brand is across all search channels.

The score typically accounts for several factors: Google organic rankings for target keywords, appearance in Google's AI Overviews, brand citations in ChatGPT responses, inclusion in Perplexity AI answers, mentions in other AI platforms (Claude, Gemini), and the quality and accuracy of those mentions.

Foundry Works developed the Combined Visibility Score to give clients a single metric that captures their total search presence. We track this score over time, showing how both SEO and AEO efforts contribute to overall visibility. This helps businesses understand the real impact of their marketing investment across all search channels.

The score is particularly valuable for demonstrating ROI. As AI search grows, traditional SEO metrics alone undercount your actual visibility. A high Combined Visibility Score means your brand is being found regardless of which search tool your potential customers prefer — Google, ChatGPT, Perplexity, or AI Overviews.

Improving your Combined Visibility Score requires a dual strategy: traditional SEO for Google rankings plus AEO for AI citation presence. Foundry Works' SEO + AEO Service is specifically designed to maximise this combined score.

Frequently Asked Questions

Related Services

More from the Glossary